How to lose support and alienate people: The Progressive Alliance communication strategy

When attempting to build a broad political coalition you've decided to call "The Progressive Alliance", it may be considered wise not to deliberately antagonise pretty much anyone with vaguely progressive or left-leaning views ... but there's no telling liberal capitalist aggro-centrists how to do political communication is there?

• Liberal capitalists laid the groundwork for Brexit by propping up the ruinous Austerity Coalition, which caused the unprecedented wage collapse, failing public services, the housing crisis, and the devastating under-investment that the Brexiteers then cynically weaponised by blaming on immigrants and the EU.

• They delivered their own worst nightmare of Brexit with their condescending and ineffective "jobs for the boys" non-campaign.

• They blew probably the best opportunity ever to hammer the Tories by turning the Brexit referendum result into an excuse to launch a bitter factionalist coup to get rid of Labour's democratically elected leader instead!

• Then they handed the keys of Downing Street to Boris Johnson by turning the 2019 General Election into a rerun of the Brexit referendum they'd already lost. 

If these people has 1% of the strategic capabilities they imagine themselves to have, we wouldn't be in anything like as much of a mess as a nation, but they will keep insisting that tepid, unappealing, liberal capitalist gruel must be the only alternative to radically right-wing conservative capitalist poison.

A lot of the People's Vote campaigners who invested so much work in throwing the 2019 general election have respawned themselves as The Progressive Alliance, which apparently aims to remove the Tories from power by building an astonishingly unlikely political coalition.

I won't spend too much time explaining why it's so unlikely, you just have to consider the vitriolic anti-SNP bile in Keir Starmer's much-lauded Labour conference speech to understand that the Labour right detest the SNP Westminster-outsiders infinitely more than they mildly disapprove of their Tory Westminster brethren.

Anyway. Onto the astonishing infographic in the article header image.

This is a real thing, that was actually designed and approved by Progressive Alliance people, and posted on their social media accounts (here's the link on Facebook, at least until they delete it).

"But The Lib-Dems went into coalition with the Tories"

The Progressive Alliance may try to trivialise this with the misleading claim that it all happened "a decade ago" when the Lib-Dems were still enabling Tory malice will into 2015, and the Brexiteer-style cry of "get over it", but the fact is that the ruinous Austerity Coalition imposed a shocking range of anti-progressive policies that are still causing devastating social and economic consequences today. 

What's more, the Lib-Dems are completely unapologetic about it, to the extent that they picked one of the very worst Tory-collaborators, Ed Davey, as their their new leader, when they had the chance to turn over a new leaf with the much more progressive Layla Moran.

The message here is that if you're horrified by austerity ruination; systematic "fit for work" disability persecution; Theresa May's unlawfully racist Hostile Environment and the ensuing the Windrush scandal; the worst period of wage repression in recorded history; unlawful Tribunal Fees; the Royal Mail scam and £billions in other privatisation rip-offs; the student loan betrayal; the brutal social security sanctions regime; arms sales to tyrants, despots and war criminals; privatising literally thousands of schools into the hands of unaccountable private profiteers; devastating local government cuts; economically illiterate cuts to the drivers of future economic prosperity (education, infrastructure, R&D); or any of the other profoundly anti-progressive policies enacted between 2010 and 2015, you can just piss off, because this lot don't want your vote.

"Jeremy Corbyn is no longer Labour leader"

The logic of attacking Jeremy Corbyn supporters and socialists in general is unclear.

Apparently sneering at them with the Brexiteer style slogan "he lost, get over it" is going to magically win them over to the Progressive Alliance cause!

Who cares that Corbyn was demonised by the press and repeatedly sabotaged from within his own party, purely for promoting progressive social and economic policies?

If you supported Corbyn's policy platform, you can also piss off, because the so-called Progressive Alliance don't want your vote!

"Blah blah jabber jabber Tony Blair blah blah Iraq"

The UK government ignored the legitimate concerns of millions of British people, illegally invaded another country, caused hundreds of thousands of deaths, and a refugee crisis of millions.

They triggered a cycle of terrorist violence that spread throughout the target country, across the entire region, and eventually culminated in terrorist atrocities across Europe perpetrated by the ISIS fanatics that metastasised out the lawless terrorism breeding grounds that Tony Blair and his ilk created in Iraq.

"Blah blah jabber jabber ... get over it": What an arrogant and offensive way to dismiss legitimate concerns over one of modern Britain's most horrific foreign policy catastrophes! 

If you're the kind of progressively-minded person who opposed the Iraq war, the so-called Progressive Alliance clearly hold your political opinions in the same regard as dog much on their shoes, they simply don't want your vote.

"The Lib-Dems will just flounce off with the Tories"

They want to re-argue point one over again, just to make their list look longer, but the essence of their case is that we should just trust the Lib-Dems this time, despite them being led by one of the worst Lib-Dem ministers in the ruinous Austerity Coalition!

This is less an effort to tell potential voters to piss off, more of a desperate appeal to the astonishingly gullible!

"But Keith ... [insert politically illiterate rant here]"

Ah right.

listen up!

Anyone who has any concerns whatever about Keir Starmer's pathetic abstention of a leadership so far; his broken pledges; his obsession with factionalist infighting; his campaign of abuse against left-wing and socially progressive Jews; his repeated purges of left-wing and progressive voices out of his shadow cabinet; his abject failure to hold the Tory government to account; his repeated abstentions on sickeningly anti-progressive pieces of Tory legislation like the Rape Cops Bill; or even just his robotic lack of charisma.

You can all piss off too!

"I will always vote for [party] out of loyalty"

Nobody doubts that tribal voters exist, but has anyone ever uttered such an unconvincing phrase to say that they won't tactically vote to get the Tories out?

I guess if we're expected to believe that people said "blah blah jabber jabber Tony Blair jabber jabber Iraq". we're expected to believe anything!

And as for pointless tribally motivated voting, what about all the liberal capitalist dweebs who went out and belligerently voted Lib-Dem and Green in ultra tight Labour-Tory marginals in 2019, despite Labour caving in and offering them the sore loser referendum they said they wanted?

Loads of these people, who helped create a Tory mega-majority, have now quietly thrown away their "People's Vote" outfits, and come back wearing "Progressive Alliance" garb, to tell other people how to vote!

Conclusion

Given the shockingly outdated and unrepresentative Westminster voting system, I tend to agree with tactical voting, and have voted tactically myself in the past.

People like me should be the natural target audience for a campaign like The Progressive Alliance, but for whatever reason they've decided to tell me to "piss off" four different ways, taken me for a gullible idiot, and insulted my intelligence, all in a single infographic!

They're clearly more concerned with laundering the reputations of their liberal capitalist idols like Tory Blair, the Lib-Dem austerity enablers, the right-wing Labour saboteurs, and the democracy-defying CUK squatters, who all helped turn people away from progressive politics in different ways. and installed Boris Johnson in Downing Street, than in actually building a broad coalition of progressive and left-wing people.

If our hopes of a better future rely on the strategic capabilities of this lot, we're clearly doomed to Tory rule forever!

 

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